Digital commerce is one of the most used in the world. It is very difficult to get a brand or company that does not have a digital presence through a website or on social networks.
This has taken a powerful quality leap when it comes to reaching its customers or users, allowing greater and better interaction, attention and service.
The best brands or companies
Annually, balances are carried out that allow us to know the most valued brands or companies in the world market, in which those that make life in the digital world stand out. There are strong names on the charts: Microsoft, Apple, Google, Amazon, among others, are struggling to win the top spot.
Who is better in the digital world?
The first four that were mentioned in the previous paragraph, are the ones who have fought fervently to stay as long as possible on the podium.
During the last years, the competition has been quite fierce, with many changes in the first positions, some names are repeated and in another they are well below their previous rating. These have been the companies or brands with the highest value in previous years:
- 2015 : This year, Apple would achieve the first place, after an increase of up to 67% in its value. This was due to the launch of different products, the most prominent being the iPhone 6S and iPhone 6S Plus. Microsoft came in second, while Google was third. Amazon, for its part, was not among the top 10.
- 2016 : The podium has the same members again, although in different positions. Google climbed to first place, displacing Apple, which, in turn, displaced Microsoft to third place. This year, Amazon was back in the top 10, ranking as the seventh most valuable company.
- 2017 : The values increased, although the positions remained the same as the previous year: Google, Apple and Microsoft. The difference was that Amazon climbed from seventh to fourth, beginning to threaten to knock some of the top 3 companies off the podium.
- 2018 : Google was ranked as the highest value company for the third year in a row, and Apple was able to hold on to second place. Microsoft, for its part, did not have the same luck, and was displaced by Amazon, increasing its value by up to 49%.
- 2019, a ranking of pure technological power
The companies that make life in the digital world have been leaders in determining which are the ones with the highest value in the world.
The power of Google is indisputable, but Amazon, after falling far behind in 2015, applied the right strategies at the right time to come back with everything. Could it be better than Google in 2019? Keep reading!
The podium of the most recent list
Amazon managed to deliver a coup of authority in 2019, jumping from third to first as the most valuable company in the world. With a podium made up of three giants of the digital world: Apple and Google.
This first time for Amazon in the first position is achieved thanks to the fact that it has not stopped expanding the variety of products.
- In 2017, it bought the WholeFoods Market chain and established, for the first time, the commitment to a physical store.
- He dedicated himself to producing digital content for all of his users. Therefore, Amazon’s services did not remain in clothing, footwear, electronic equipment, among others, but also in the production of series and movies .
Who is the best in the digital world?
If you are looking to establish a superiority between the giants of the digital world: Google and Amazon, for the present time and based on the last annual ranking, without a doubt, the answer would be Amazon.
The chances that he will remain, thanks to his successful investments, place him as a candidate to repeat the first position in 2020.
On the other hand, it is difficult to ignore the consecutive years in which Google led the podium … so, if you take constancy and stability as a criterion, Google could easily be declared the best.