In a world where people’s consumption is incredibly everyday, many companies and entrepreneurs think about how to follow this endless cycle. In which individuals work, they generate to cover their living expenses, they spend on unnecessary things and they wait for the pay of the other period.
Thus, forging the basis of planned obsolescence, a strategy that benefits companies and their third parties through a deceptive method that not only involves the end consumer to buy a product more frequently, but also ensures that the products are not good ones.
What is planned planned obsolescence?
Planned obsolescence is a process by which companies create a product, and establish a certain time for it to lose its operability in different ways or simply be considered an obsolete product.
That is, unlike one of many articles whose main objective is quality. Obsolescence ensures that production takes a more lucrative approach, even if it is necessary to leave quality on the floor. In such a way that the product should not last long in the hands of the user.
An example of this is that today this condition is seen much more frequently in products than a few decades ago such as old televisions , cars, etc. If we compare the cars of 50 years ago, they were much tougher and stronger than the current ones, which is why manufacturers have much more sales than in those days.
Types of obsolescence
Although, when we talk about an object being obsolete, we usually relate it to the fact that it no longer works. But the fact is that there are also other types of obsolescence on the market, each and every one with a specific trait that differentiates them from each other.
Among the most common examples is obsolescence due to incompatibility, which is related to computer programs that stop being updated; and the moment a new operating system comes out on the market, said program cannot be installed, and therefore it loses operability.
There is also obsolescence due to expiration, which we notice in food produced in manufacturers. Where the labels of these products establish a deadline to be consumed, when in reality the food can be consumed days or weeks later.
Consequences of obsolescence
When we evaluate the consequences that may be incurred by a company or a producer, we have to classify them by aspects. Since in general terms it is very difficult to explain it in depth.
Starting with the social, the insertion of obsolescence without the consent of the consumer. In other words, the consumer has no idea that the product they are going to buy will not have a very long useful life. You can incur legal charges for being an action very similar to the scam.
There are also indirect consequences, such as damage to the environment. Normally the products that come with a type of indirect obsolescence are manufactured in companies that consume a large amount of raw material, which in the long run causes problems in the natural spaces from which the material is extracted.
So we can say that obsolescence is a way of manipulating people. With the main objective of indirectly forcing them to buy products much more regularly than they normally would.
Since in many cases all of us as consumers have fallen. Therefore, it is necessary that we try not to get carried away in this strategy, and take a step forward to the businessman who only thinks about his profitability.
Because of this, it is extremely important and necessary to be careful about the type of obsolescence, since although it cannot be ignored, it can also be misleading and cause consequences.
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