Twitter is a social network that has been offering us its communication services for a long time. Companies also benefit from this service, allowing them a greater recognition than they already had.
Although well, by using this social network in an organic way we can obtain many benefits for our brand, but, the advantages would be greater, if we use the advertising and sponsorship service of this great network.
If you still haven’t mastered the topic of Twitter Ads very well, don’t worry, because here we will teach you everything you need to know, so that you can properly boost your brand.
What are Twitter Ads and what are these advertisements for?
Large companies and professionals who are highly recognized on Twitter, used Twitter Ads as a tool for their growth, this being a platform that gives us advertising with a wide scope, without having to do a lot of work. These ads must be paid, and as a result we get high traffic, huge number of followers, interactions in our content, among others …
In other words, we can say that Twitter gives us a tool that brings out the full potential of our profile, making it the center of attention of 300 million active users per day. These ads are shown to users, with a form similar to a normal publication, but with the difference, that it appears in profiles of people who do not follow us yet, and is characterized by a small symbol, which indicates that it is an advertisement, and not an organic ad.
Its behavior is the same as a normal tweet, allowing users to comment, like, RT, and mention people. Although the difference with an organic ad, they are not more or less options, but the greater reach and impact capacity that it offers us . In addition, if we use the “Cards” option as a complement, our ads will be much more visualized, covering part of our main objective in the social network.
What are the advantages of using Twitter Ads for businesses?
As we well know, for a business to grow it is necessary to be part of that competition, as long as it does not enter the circle of cannibalism . Twitter Ads is special in this sense, because it allows us to achieve the objectives of our brand, in a healthy but effective way.
Next, we will show you the advantages we get from using Twitter Ads, this being our springboard to glory:
When you create a profile on Twitter to represent our brand, we look for quick recognition. With Twitter Ads, we will have that accelerated growth that we long for, attracting along with it, a better position in terms of engagement, a detail that followers like a lot.
Full integration with our profile
Each sponsored post behaves in the same way as an organic one, so it integrates perfectly into our profile. In addition, it generates great interactivity in each of our Ads content .
Profitability associated with meeting objectives
According to the update settings advertisements sponsored by Twitter, before making any announcement, we can set the objectives of the campaign, so that if the target is not reached, the ads advertisement done, we should not pay all of the planned budget.
Greater visibility from mobile devices
Due to the greater number of users who connect to social networks through mobile devices, Twitter has decided to give more visibility to sponsored ads for these systems. With this method, Twitter can achieve 70% of the objective set in just one day, since more than 60% of the users of this social network are active through mobile phones .
With Twitter we get a higher proportion of clicks, for ads, being even higher than that of other Ads campaigns on other social networks. This CTR’s is the indicator that attests that each campaign has been carried out successfully and we have reached part of our objectives. To clarify the advantage of Twitter Ads, with respect to other social networks, such as Facebook, this is due to the simple reason that Twitter is a network that is less saturated, allowing simpler campaigns, but with greater impact .
Although many do not know it, the great benefit of Twitter is that it allows us to enhance our label, giving our ads more virility. The response we receive in favor of this is even greater than if we launched a campaign without labels.
Types of ads on Twitter What are all that can be created in a campaign?
Now, we already know what are the advantages that we obtain when using Twitter Ads, but, to pay for this service, we will have to choose the type of advertisement that we want to be made.
Next, we will show you a list of the different types of ads that exist on Twitter:
A business can quickly increase its following and reach simply by hiring the sponsored tweet service . Currently this is the most used sponsorship on Twitter, due to its integration with the public and our profile. With promoted Tweets, we can send a campaign of our profile or business, as if it were an organic tweet, with the difference that it will appear on the news wall of a large number of users.
The scope of this type of advertising is closely related to the money paid, being limited the lower the amount of the budget. In other words, this advertising is influenced by the amount of money we are willing to pay. Due to the rules of Twitter, which requires non-invasive advertising, we can only create a maximum of 4 sponsored tweets, which in turn is what is necessary to achieve the objectives of our brand.
If our goal is to attract a greater number of followers and impact the Twitter community, promoting our profile can achieve that and more results . The method consists of promoting a profile, placing it in the first row of the suggestion list, allowing the user to click the follow button without having to enter the profile.
Not only do we get more visibility, but it also allows us to create action buttons, such as registering, downloading, or even buying products, a feature that strengthens the growth of our brand.
Of the three types of ads that Twitter offers us , this is the most expensive, costing 10,000 euros for creating a trend, which will only last 24 hours. But well, on the other hand, the advantage of being a trend is that we get a greater reach in every way . The process consists of choosing one or more words that identify our product or service, then we ask Twitter to make it a trend, and it will appear fixed in all the sidebars or timeline, of all the people in a defined location .
Tips to create a 100% effective Twitter Ads campaign
The task of creating a recognized profile, we cannot leave it all to Twitter even though we are paying for it. We must also be part of this campaign so that it is much more effective and powerful than any other.
To do this, you must follow the following tips :
Identify your target
The first thing is to identify what our objective is and why to draw it. If we are not clear about our target, it is as if we are walking aimlessly. We must understand that, if we want to work professionally, we must put together solid strategies that allow us to grow and evolve . If a business does not progress, it is because the objectives set are not correct.
Segment the public
Segmented marketing is an excellent strategy for brand recognition. In view of the high competitiveness that exists today, segmenting the public has been the best option for our business to start growing .
Master the call to action
The Call to Action or also known as CTA, is the small, but great detail that we must master, since it is through where we will link the user, encouraging them to buy or acquire our services. To do this, we must use powerful words that make an impact on the reader. Thanks to CTAs, many companies have fortified their online market, generating more sales than in their physical store.
Create eye-catching visual content
Twitter to the like Instagram is a social network where its greatest influence are the visual content, so you know how to use this medium, ensure a powerful, and would influence indirectly with our engagement. Whenever we upload an image, we must give it a minimal description, but both must be related, since, if it does not exist , it would not cause the impact that we want so much for our brand.
Be careful with the filling
Our last advice is to be very careful with what you post, because an excess of padding would not cause our followers anything to like, and instead of attracting more users, there would be fewer people following us.