Social media

How to schedule posts on Instagram

Scheduling posts on Instagram is a great way to fight the clock, because by doing so you don’t have to worry about working on the go, which is often stressful and tiring. In addition, it shows your organizational skills and gives you availability to cover other areas of your project, such as next month’s strategies or ways to grow your community.

That is why social media management professionals, better known as Community Manager, are constantly looking for the perfect tool to carry out their work. Something that allows them to manage the different accounts of their clients and even their own from the computer or mobile. Well, there are currently many options available for this purpose, which will be detailed in this post.

From PC

Most tools for scheduling Instagram posts have a desktop or website version. Which makes work more comfortable, as it can be done from a large screen where all functions are visible. Although there are many tools available for this task, this time you will learn how to use the most popular one for many professionals, Hootsuite.

It has an app for mobile devices that you can download from the Play Store to your Android terminal. So it is an excellent option to take control of your social networks in the palm of your hand.

Program with Hootsuite

To start scheduling content on Instagram through Hootsuite, you must enter yourwebsite and create an account, it has no cost. However, during registration you can opt for one of their Premium subscription plans to have access to all the functions of the application.

Once this is done, you must follow the instructions described below:

  1. Log into your Hootsuite account.
  2. The first step within the tool will be to add your social networks, for this you must press ” Add social network ” or “Add Social Network”, depending on how it appears on your screen.
  3. Select ” Instagram ” in the left sidebar of social networks.
  4. Click on ” Connect with Instagram.”
  5. A new window will open where you must enter your Instagram username and password so that the connection from Hootsuite is possible. Once this is done, click on ” Authorize “.
  6. Upon completion, Hootsuite will offer you the option to add more social networks or skip this. In case you want to manage more than one account, click ” Connect more social profiles “, otherwise click ” No, thank you “.
  7. Now it will be time to create your sequences. These are panels that allow you to view and manage what happens on your social networks, on a single screen. To do this you must click on ” Add flow “.
  8. Select Instagram in the options bar located on the left of the screen.
  9. Now you must choose which sequences or boards to add to your Hootsuite desktop. Click on the “More” (+) icon next to “Scheduled ” to be able to conveniently schedule your content.
  10. Once this is done, you can start scheduling your content on Instagram. To do this, you must click on ” Start programming ” or on the “Plus” symbol (+) located in the lower right corner of the dashboard just created for Instagram.
  11. This will open a new window in which you must complete a series of steps before programming. The first of these will be to write the text of your publication. To do this, go to the corresponding box and write the text you want. Note : You have a maximum of 2200 characters to write. You will also have a thumbnail view of your publication on the right side of the schedule window.
  12. At this point, you must upload the multimedia content for your publication. You can explore your files on your computer or from the cloud. Choose the option that suits your preferences and click on it.
  13. Add the location of your publication by clicking ” Add ” in the section in question.
  14. Once you finish all the details of your publication, click on ” Schedule for later.”
  15. Choose the date and time of your publication. Then click on ” Done.”
    Note : Check the time zone in case you post based on international times.
  16. Once the publication date is set, click ” Post Now.”
  17. When everything is over, you will be able to view your schedule on the “ Scheduled ” panel . If it doesn’t appear, click on the circled arrow icon to update the timeline.

Other tools for scheduling posts

In addition to Hootsuite, there are other programming tools that will facilitate your work as a Community Manager or Social Media Manager. Although the interface or the way of use of all usually coincide in some steps, certain options may be more suitable for what you are looking for.


It is an online tool from which you can schedule your posts on Instagram for free. To use SocialGest in the management of your social networks you just have to go to itsofficial website and register or log in with your Gmail or Facebook account.

Once inside the manager, you will have the option to schedule several daily posts on Instagram, including Stories. The advantage of this tool is that it does not require approval from the mobile, unlike others of the same style. Within its Premium plans, you will get more functions and features to take control of your different social networks.


It is worth mentioning that SocialGest has an official app available on Google Play for Android, it can be downloaded for free.

Developer: SocialGest LLC
Price: Free


It is similar to Hootsuite in that it requires approval from the cell phone before the publication is shown on the web. Later or Latergramme, as it was known before, allows you to program up to 30 images per month. To use it you mustgo to their website and create a free account, so you won’t have to worry about billing before you can use the app.


Once you access the platform, you will have the possibility to search by hashtag or users and even repost, just as you would with Repost or Regram. It is worth mentioning that Later also has its particular mobile app, for greater convenience in network management. The only detail you should keep in mind is that said application is in English.

Later – Schedule for Instagram
Developer: Later (previously Latergramme)
Price: Free



It is an online tool that allows you to schedule posts on Instagram, Facebook, LinkedIn, Google, etc. It offers a 14-day free trial for users before purchasing a subscription. This, unlike the others, is very limited in the functions of the Free version, allowing only 10 schedules, without statistics or metrics, so you could be affected in your work.

In order to use Buffer you must register on their website. It was previously possible to log in through your Gmail or Facebook account, however this changed in the policy and privacy updates. It should be mentioned that the platform is in English, but this does not represent a problem. It has a very intuitive and easy-to-understand interface, even if you don’t have a good command of the language.


Buffer also has an application to use on your Smartphone, you can download it from the Play Store by followingthis link.

Buffer: Social Media Tools
Developer: Buffer, Inc
Price: Free +


This tool allows you to make simple posts on Instagram in an organized way. Its web version lets you manage up to 20 different accounts, distributing its content in weekly or monthly schedules. In addition, you have the possibility of appointing several administrators in each of them. On the other hand, this application allows you to use basic editing tools, such as filters and simple clipping.


Registering in Onlypult is very simple, you just have toenter their website, where you will have to write your email and access password, in addition to marking the corresponding captcha. The platform is very intuitive since it has simple options, however, it only allows programming content for one week (7 days).

Sked Social

Formerly called Schedugram, it is an online platform that helps in the programming of content on Instagram. Unfortunately this tool can only be used for 7 days for free. In case you want to continue with the service, you will have to pay the fees corresponding to the number of accounts you have registered and the number of followers they have.


It is available for use in, to register you must enter your email and an access password. In addition to other additional information, such as full name, type of currency with which you will pay, etc.


It is at the bottom of the list, as its efficiency has apparently been declining over time. However, the usefulness of this application will depend on the objectives you want to achieve, as it is focused on offering real statistics about the activity on your social networks.


Analyzing follows, unfollows and the trends of the moment (including the best positioned hashtags). It has a simple interface that is easy for users to understand. Its configuration is very simple and once done you will be able to program your content. To use Crowdfire you must go to your website and log in with your Facebook or Google account, although if you prefer, you can create a new one.


It is another of the online tools for managing social networks that is divided into three different applications:

  • Postcron Social Media
  • Postcron e-mail
  • Postcron ArtStudio

The first of them is designed specifically for the monitoring and control of Facebook, Instagram, Pinterest or any other social network compatible with the platform. Using its programming tools is very simple, as well as fast. You can schedule different posts in just a few steps.

In addition, the website offers a mini tutorial to new users, so that they can become familiar with the platform and the different functions it offers. To access Postcron you must register with your email or log in from your Facebook or Twitter account. Its use is completely free and, despite being a very simple app, the results it offers are quite good.


It is designed for the programming of stories on Instagram. With this application you will have statistics about the activity and interaction generated by your content. In addition, it includes an editor within its tools with which you can create fantastic images or videos to publish them in your stories.


Unfortunately Storyheap is a paid app, so in order to use it you must go to the cashier. However, by signing up for you have the option to explore the demo of the web


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