Social media

How to schedule and manage Facebook posts

If you are looking for how to schedule and manage Facebook posts, you have come to the right place. Although it is a quick and easy process to carry out, you will have to take into account certain issues for it. And, due to the latest updates, you will not be able to schedule publications on your Facebook profile, since this action is exclusive for pages or groups.

Similarly, the different possible methods for scheduling posts on Facebook, either from your computer or mobile device , will be detailed below . You can even do it from the same platform, as well as through the use of external tools such as: Metricool, Hootsuite, Buffel, among others. These processes are useful when your account is dedicated to business and you don’t have time to constantly post.

From the Facebook platform

Scheduling Facebook posts from your computer is a very easy task to do, this will help you organize your publications so that they are posted at the right time you want. To do this, you must enter the social network and follow the steps described below:

  1. Click on the option ” Pages “, which is in the left sidebar.
  2. You will see a section with the name “Your pages”. Click on the page where you want to schedule the publications.
  3. On the left side you will find an options menu, click on ” Publishing tools “.
  4. Click on the ” Create publication ” button and create the publication you want.
  5. First select the reverse triangle next to the “Publish” button. After you have clicked it, the option ” Schedule publication ” will appear, click on it.

Then, you will program the date and time you want the publication to be posted and the action of programming will be finished.

By following these steps, you will be able to schedule each of your publications on the day and time that you consider most convenient for you.

Manage scheduled posts

Managing scheduled posts from the platform is very easy. In addition, the procedure is the same for both Android, iOS devices or if you do it from the computer. To do this, you just have to follow the steps detailed below:

  1. Click on ” Pages ” located on the left sidebar of the start.
  2. Go to the page where you want to manage scheduled posts.
  3. Click on ” Publishing Tools ” in the left sidebar.
  4. In the “Publications” section, click on ” Scheduled Publications “.
  5. Select the post you want to manage.
  6. In the preview, click on the three horizontal dots and select ” Edit Post.”
    Note : You can also use the “Actions” button to choose whether to publish, delete or edit said publication.

Now, to see the changes made to a scheduled publication, you must follow this procedure until step 6. Only, unlike the option “Edit publication”, you must select “Preview publication” and then “View history of changes”. In this way, you will be able to see the modifications made to the scheduled publication.

Using third party applications

In addition to the Facebook platform, you can use other external tools that will allow you to effectively schedule and manage your publications. You can also use them on platforms such as Twitter, Instagram and different networks. These instruments fulfill the same functions and characteristics.

From Metricool

Metricool is an analytical tool that will allow you to plan each of your posts on your social networks. Thanks to this, it is an excellent application if you talk about digital strategies. The steps to schedule and manage Facebook posts through this tool are really simple, as mentioned below:

  1. Enter Metricool from your browser. On the main page, select “ Register here ”.
  2. Click on the bottom blue bar to link your Facebook account with the page. Or you can also enter normally by entering your email and password.
  3. At the beginning of the page, go to the column on the left side and select the ” Facebook ” option .
  4. font style=”vertical-align: inherit;”>Click on ” Planning ” in the top bar of the screen .
  5. Select “Share new publication”, this option is just above the calendar.
  6. It will take you to a text box where you will make your publication. In the lower icon you will select photos, videos or GIFs, and in the upper bars the time and date you want to schedule your publication.
  7. When your publication is finished, simply finish the action by pressing “Save”.

From Buffer

This tool is characterized by scheduling and managing your Facebook publications in an efficient way, since it has the advantage of distributing your queue of publications at the right times throughout the day to have a greater reach. It even performs an analysis of the reactions that these publications generate.Buffer is affiliated with Twitter and Facebook. In addition to the PC version, it is available for mobilesAndroid oriOS.

From Hootsuite

As a last alternative to carry out the programming and administration of your publications, it is Hootsuite. In addition to the main features, you can achieve greater reach due to its great benefits in the marketing area. Its application is for computers, but you can also use it on your mobilesAndroid andiOS. Keep in mind that this application will give you its free option for the first 30 days, then it will start billing.

Where is it better to schedule your posts from?

Although programming from the same platform could become the best option, the use of tools external to the social network also represents an excellent alternative, since you will find different analytical data that are relevant to you.

One of the most efficient applications to schedule and manage your publications is Metricool. Its graphical interface is very simple to use and has the great advantage that you will be able to measure the studies of your competition and analyze each of your publications.

In addition, it will optimize your ads so that your publication strategies achieve greater reach, making it an excellent digital strategy tool if we talk about business or marketing.

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