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How to make a giveaway on Instagram: tools and tips to be successful

To run a sweepstakes on Instagram you must have an account, several followers and an attractive prize to claim for the winner of the event. Giveaways are a “Win-Win” tool. That is, while the people who participate have a greater probability of winning in each interaction, the raffle account will be able to generate more traffic on this social network, in addition to getting more followers to increase popularity within the platform.

In fact, you don’t need big things to start running an Instagram giveaway. In this article you will observe the difference between a contest and a raffle and all the aspects you need to know to make your event a resounding success in this application. The more transparent you are with your followers, the better results you will get in the future. As additional information, in this post you will also detail the rules that you must follow to carry out the giveaway.

Previous requirements

The first thing you should do is have an account on Instagram. Then, you will have to create or convert the profile into a professional or company account. If you have few followers, you can partner with other profiles to increase popularity on your platform. The next thing to do are the steps that will be explained below:

  1. Log into your Instagram account.
  2. Enter your profile by pressing the circle in the lower right corner.
  3. Press the three horizontal lines.
  4. Click on ” Settings “.
  5. Go to ” Account “.
  6. Swipe and locate ” Change to professional account.”
  7. Select ” Continue “.
  8. Choose a category and then hit ” Done.”
  9. Instagram will tell you that your profile will be public to any user on the social network. If you agree, click ” Accept “.

Steps to follow

Once you have completed the prerequisites to run the giveaway on Instagram, you just need to follow this procedure to make the giveaway accessible to many people:

  1. Login to your Instagram account.
  2. Press the ” More ” icon (+).
  3. Add the image referring to the giveaway. It should be sharp and visually appealing. Then press the arrow that goes to the right.
  4. If you want to add filters to it, do so. Press the arrow again.
  5. Now you must start writing the rules of the giveaway. You can start with a call to action like “ Get involved NOW! ”.
  6. Mention the products or services that you will raffle. It specifies absolutely everything that the winner of the event will have.
  7. Then describe the instructions for the giveaway.
  8. Then enter the end date and the date the winner will be announced.
  9. Once you have described all this information, press the “check” button located in the upper right corner of the screen.

Note: you can link Facebook so that you have a greater reach among users who use this social network. However, you must clarify that participation will only be counted on Instagram so that there are no problems between both platforms.

Difference between giveaway and contest

In creating these events there is often a lot of confusion between running a contest and a raffle. It is necessary to emphasize that the contests are actions that include in the election of a winner by means of the fulfillment of objectives. For example, a photo contest is held and the person with the most “likes” on an image will win.

For their part, the draws are events whose winner is chosen randomly, that is, a programmed and automated application is used for this purpose. Everyone who participates must meet the requirements and comment or mention their friends many times. This way you will have a better chance of winning the draw.

Types of giveaways

There are several types of giveaways that are classified according to the action you take. That is why you will see that many brands ask for more actions than others, but each of them will be explained in the following sections.

Of mentions

The giveaway you carry out on Instagram may consist of mentioning one or more friends within the published photo. According to the value of your prize, you can assign the mentions to be between 3 to 5 friends in each comment and each one will be counted as participation. In this way you will have more reach in other users who will see the products or services that you offer within this social network.

From comments

The draws for comments on Instagram may be one of the most interactive methods. This is because there are infinite possibilities, for example, you can ask participants to answer a question you asked when publishing the draw or write the word “I participate ” or “ Participating ” many times . This process will improve your “ engagement ” (commitment) with people because you will have more interaction and communication with them when responding to their comments.

From sponsored posts

The sweepstakes sponsored publications on Instagram are those that promote a product or service under the name of a brand or company. In the same way, you can carry out a campaign with Instagram Ads (ads) so that you have more reach among users. In this way you will collect greater interactions in the publication that will promote your digital traffic.

From hashtags

Hashtags are tags that generate traffic because they are a direct route to a certain category. The hashtag giveaways on Instagram are usually very varied, in fact you can combine the comment with the inclusion of a tag to better determine what the preferences of the users are.

For example, if a garment is being raffled between the clothing brands “Gucci” and “Dolce & Gabbana”, have the participants write the pound symbol (#) followed by the brand they would like to win. In this way , more interaction is generated and there will be a better outcome in the draw procedure.

On Instagram Stories

Instagram Stories (also known as Stories) have been booming today. Many companies decide to take advantage of this tool by publishing several photos and videos through this medium. The draws can also be done for the stories, however, it will be difficult afterwards to choose the winner since the duration of the Stories will be 24 hours.

Through multiple accounts

It is one of the sweepstakes that is most used within this social network and it is right. By joining multiple accounts, the award can be more generous. The function of this method is that most of the accounts manage to increase their number of followers since the raffle has the instructions to follow the associated accounts or those that are followed by the creators of the event.

Rules to follow for giveaways

It should be noted that Instagram is flexible with respect to conducting giveaways within the platform. You can make calls to action and request that they comment, “Like” or share the photo in the stories in order to participate in the giveaway. The only regulation that Instagram does not allow is to ask users to tag themselves in photos in which they do not appear.

Another additional factor that is prohibited on Instagram is to know the followers of the users through external tools. Therefore, you must verify that the winner of the contest met the requirements indicated, for example, following the account of the creator or creators of the giveaway. To do this, the person’s profile must be public.

How to choose the winner

To choose the winner of a draw on Instagram, you will have to resort to external tools that will allow you to randomly choose the lucky person who will win the prize offered. Some programs will serve to filter the instructions of the giveaway and choose who has met all the requirements. In the following sections you will see the best tools to choose a winner in an Instagram giveaway.

Instagram Comment Picker

It is one of the most used websites among the creators of giveaways on Instagram. It is completely free and you must log into your Instagram account and enter the link of the publication of the giveaway in the box “Instagram URL”. Another advantage to highlight is that you can choose the number of mentions in a comment, filter duplicate users, exclude users who did not comply with the rules, among others. If you want to use this tool, you just have to enter thislink and login. Remember first to have a professional account since this web portal does not support personal accounts.

App Giveaways

It is an application that has a free version and a paid version. If the publication of your giveaway exceeds 1,000 comments, then you must subscribe to the paid membership. With AppSorteos it will not be necessary to register on the platform, you just have to paste the link of the giveaway in the designated box. If you want to use this tool, press thislink.

Cools Tabs App Giveaway Instagram

Despite the fact that the “Cools Tabs” Instagram Draw app is a paid option, it is positioned as one of the favorites and most used due to its great performance. If you decide to use it, you will have 7 days free and then you must purchase a membership. It has all the basic filters and requires that the giveaway be carried out from a professional account and has a “fanpage” on Facebook. If you want to use this method, press the followinglink.


Easypromos is a free option on first use. Then you must pay about $ 29 per month to continue using the service. An advantage to highlight is that you can detect users who did not comply with the regulations of the giveaway. To use Easypromos in order to choose a winner in an Instagram giveaway, click on thislink.


Doing a giveaway on Instagram has many advantages. In the list that you will see below, the most outstanding benefits will be observed :

  • It will notably increase the number of followers and enhance your brand.
  • Your account will have a greater reach because your profile will be made known to new users.
  • You will build loyalty to the followers who have followed you even before the giveaway.
  • You will be able to promote your products or services in a more direct way because you will have better visibility.
  • You will strengthen confidence in the image of your brand or company.
  • It will redirect web traffic to your account profile as many users want to know who the creators of such an event are.


It is necessary to mention that Instagram giveaways also have their disadvantages if the procedure is not considered with the necessary transparency. In view of this, here are some disadvantages that you could have when conducting a giveaway on Instagram:

  • It can affect your brand’s reputation if you don’t know how to handle the giveaway properly.
  • Most of the apps and web platforms to choose the winner of the draw are paid. Therefore, it is recommended that you associate with another account and define which tool will be used.
  • You can increase your followers but that does not mean that you increase exponentially in customers.

Tips and Recommendations

If you have decided to make a raffle through this social network, in the next list you will see some tips, advice and recommendations that will help you have a resounding success in this event:

  • Run the draws in a reasonable time so that most users have a waiting time to know who will be the winner.
  • Be very careful with the layout of your giveaway post. Remember that the post you are going to publish should be like a showcase for your products or services. People are often drawn to what is visually striking.
  • Advertise the giveaway a lot. You can use other social networks such as Facebook, Twitter, Instagram, among others.
  • Establish a specific objective with the execution of the draw and direct the actions towards the fulfillment of that end.
  • Take advantage of Stories. You can post to the people who have posted the giveaway photo in their stories.
  • Be balanced regarding the requirements that will be demanded and the prize to be given. It must be consistent and fair.
  • Don’t complicate the participation process. The simpler it is, the better.
  • Define the legal bases of the draw.
  • Offer more than one award. If users see that there is more than one prize, then they will see that they have a better chance of winning and therefore will participate even more.

As you have seen, doing a giveaway on Instagram has its details to be known. However, once you apply all the tips that have been described, you will have more confidence and generate fun among your followers. At the same time, you will be completely transparent because the results will not be manipulated by you but by a machine that performs the work of choosing a single user completely at random.

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