Social media

Facebook group: what are they and how to make or create them

Facebook groups are small communities on the social network that are interested in a specific topic, for example, fashion, business, cooking recipes, among others. In this social network you have the opportunity to create as many groups as you want and focus them on the category of your choice. Once they are created, what remains to be done is to popularize it among the majority of contacts you can by uploading content of interest to all.

In view of this, in this tutorial you will see how to create a group on Facebook both from your computer and in the official app. Similarly, the difference between a group and a Facebook page will be detailed to avoid confusion within the platform. On the other hand, some tips will also be mentioned so that the group grows exponentially within the community and begins to generate value.

Steps to follow

As mentioned above, you can create Facebook groups from its web platform or through the app available for both Android and iOS phones.

From the web version

To create a Facebook group from your website, you just have to follow the steps that will be explained below:

  1. Login to your Facebook account from thislink. You must enter your email or phone number and password. Then press ” Enter ” or ” Sign in.”
  2. Press the ” More ” icon (+) located right next to your name on the social network.
  3. Select ” Group “.
  4. Now, write a name for the group, choose the privacy (it is recommended that you choose ” Private “), select the visibility and invite the friends you want. Once you fill in these fields, press ” Create “. You’ll see a preview of what the group will look like on both the website and the mobile app.
  5. In the corner of this you will see some tasks that you must complete to confirm the group configuration. The second option to choose is ” Add cover photo “. Click on ” Upload photo “.
  6. Drag the photo to position it to your liking. Then, click on ” Save changes.”
  7. Go back to the task box to complete the group and click on “ Add description ”.
  8. Write a description (preferably detailed) about the information that will be uploaded in the group and the rules to be followed. When you’re ready, hit ” Save.”
  9. To finish, go to the task box and press “ Create publication ”.
  10. Now, make your first post. It can be a welcome image indicating the objective of the group and some norms that must be fulfilled by all the people who are members of that community.
  11. If it is a post that is marked as an initial post for each member, then click on the three horizontal dots and choose “ Mark as release ”.

As you have seen, the steps you must take to create a Group on Facebook are very simple and intuitive. Remember that you can modify it as many times as you want, so it is advisable to explore its different options.

From the app

If you have downloaded the app on your Android or iOS device, then you will only have to perform the steps that will be detailed below, to create a group on Facebook from its application :

  1. Download and open the Facebook app on your phone. If you have an Android phone, press thislink. If you have an iOS, you must use thislink. Log in by entering your email and password.
    Facebook
    Developer: Facebook
    Price: Free

    Facebook
    Developer: Facebook, Inc.
    Price: Free +

  2. Hit the group icon right next to the Facebook start.
  3. Press the ” Create ” tab .
  4. Choose the group name, privacy, visibility and press ” Create group “.
  5. Invite friends who thank them for belonging to that community by selecting the ” Invite ” button . Then choose the ” Next ” button .
  6. Select ” Upload cover photo.” You will have to choose a photo from your phone.
  7. Now add a description. Then click ” Next “.
  8. To finish, create the first post to welcome and define group rules. When you’re done, press ” Done.”

How to join a group

If you are on your computer and want to join a group on Facebook, you just have to click on the ” Groups ” option in the list on the < ont>left side of the screen. There you will see all the groups in which you are a member and in the ” Search groups ” section, you must write the name of the community you want to belong to.

On the other hand, if you are in the Facebook mobile application, you only have to carry out the first steps that have been explained in the previous section. That is, press the ” Groups ” symbol next to the start of the platform and then, you will have to click on the magnifying glass icon to search for the communities of your interest.

Difference between a group and a Facebook page

The main difference is that Facebook groups are used to generate participation among people who have the same interest. They can also function as a marketing strategy, but it is not designed to meet that goal. Its purpose is to promote interaction between users and the brand, in order to provide help, guidance and general advice.

For its part, a Facebook page is to advertise your brand or business. You will be able to promote your product or service, indicate the points of attention or the location of the stores, attract the public and make publications with offers. By recognizing this difference, you can quickly identify what your product or service needs.

Tips to increase the number of members

It is no secret that you can monetize your content on social media. Therefore, if you are interested in increasing the number of members in your Facebook group, here are a series of tips that you can apply to achieve this goal.

Create engaging and interactive content

It is important that all posts are visually appealing. In addition, it is recommended that they also be interactive. For example, you can conduct surveys or inquiries to immediately identify what your potential customer wants or needs. Similarly, group members will also be able to upload content of interest and interaction in the group.

In the same way, you can promote products or services and run raffles so that people have a greater interest in your sale. Remember that Facebook groups seek to help and interact with as many people as possible. Thus, the community will be positioned as one of the most popular.

Invite friends who are interested

When choosing your guests, select those who are totally interested and can generate content that is enjoyable for everyone. Also, the friends you’ve invited, please ask them to invite others to make the community grow exponentially. The more participants you have, the more interaction there will be in the group.

However, you must be attentive to the people you accept so that they are part of the community. In the ” Administrator Tools ” you can evaluate those people who comply with the rules, make publications according to the content you promote and are respectful in the comments of other people.

Privacy

It is recommended that you privatize the Facebook group. That is, it accepts only those people who have sent it to the community to be part of it. In this way you will have more control regarding those who respond quickly to posts, who generate more content, etc. Applications will be approved by administrators or the community manager.

Similarly, when privatizing the group it is important that it is also visible to other people. In this way, those who search the community using some keywords will be able to find the group to send the union request. If you have the group hidden, it will be seen only by those people you invite.

Describe the community rules

By describing the group rules, you have complete freedom to expel a member who is violating the community rules. This will prevent the group from getting out of control and ensure that it abides by certain proposed guidelines in order to generate greater harmony and respect within the comments or publications.

Similarly, specifying the rules will prevent other people from entering your community solely to promote their groups or products. Also, you should not tolerate disrespect, rudeness, and posts outside of the group’s target. With this, you will achieve a better experience among the members.

Advertise on other social networks

If you have Instagram, Twitter, TikTok, a blog on the web, or a Facebook page, promote your group on any of these social networks. Indicate what content they public, how often and what benefits they will get when they join. The followers you have on these platforms may also have interests in belonging to your community.

In fact, you can leave a direct link for people to immediately access your Facebook group and press the ” Join ” button. Then, you will have to evaluate all the requests so that you accept the people who can contribute and respect the group. However, if you have specified the rules and a member breaks them, you have the right to sanction or expel them.

Pay ads

If you want to generate more visits and have many more members in your Facebook group, another option to choose is to buy ads that will promote the community throughout the social network. To do this, you just have to enter the Facebook “Ads Manager” through thislink.

You must choose a name for the advertising campaign, place the tags that are related to the content of your group, the interaction you want to obtain in the community, determine how long it will be as advertising and choose the payment method to use. With this, you will have better chances of popularity on the platform.

As you can see, the procedure to create a group on Facebook is simple and fast, whether you do it from your computer or with your Smartphone. Additionally, a series of tips and advice has been explained to improve the interaction and monitoring of your community. In this way, you will have a greater boom on the platform and your group will begin to generate monetary value.

Leave a Reply

Your email address will not be published.

Back to top button