LinkedIn is the largest network to unite people seeking a future beyond the one around them. Maybe you still live in a world away from technology, but now is the time to take the next step towards the evolution of the job search platform.
You probably think that taking advantage of LinkedIn is a piece of cake, but the reality is not as colorful as it is painted. It takes a lot of work and perseverance from the person interested in improving to make our profile the ideal. Have you ever thought about the advantages and disadvantages of LinkedIn? We do, we will describe it to you below.
Advantages of LinkedIn
In addition, these are not the only advantages of LinkedIn that it has for a business, so we invite you to read the advantages that are also added to this social network of seeking employment online.
Generate business opportunities
If you had a professional face to face and you ask him, what is LinkedIn for? The answer that will come to you as automatic thought is that; necessary for job search. Commonly we have idealized that LinkedIn is just that, however it has more to offer us.
Get a job
Easy and simple, on this platform we have jobs that cannot be found so easily elsewhere due to the restrictions imposed by employers for security reasons, seeking to hire us using the LinkedIn portal as a reference before giving us the go-ahead.
Improve internet presence
Businesses have a bad habit that their notoriety is only applied on social networks that directly attack their consumers (these can be known as Twitter, Instagram, Facebook).
If we looked at it from the point of view of someone who wants to do business in a short time, they would be meeting their goal because those people who are their consumers are there.
Expand list of potential customers
To all this, they have not ever wondered why they have the idea that the public is not on LinkedIn for business? LinkedIn, despite being the place to unite professional people from various sectors, also allows us to get closer to direct clients, business contacts, and suppliers that leave us with greater profitability.
Increase your sales
There comes a time when we get stuck and we don’t know who to turn to to get out of that bad step. If you look a little closer, this will not happen to you if you think about LinkedIn for your business strategy.
Taking an approach on the fly based on a previous study we can find new clients on LinkedIn, perhaps not so quickly, but what we have sown will show fruitful results.
Let’s stop for a bit, “unreachable” is a word a bit like we can’t touch it, but with LinkedIn it’s possible. Have you ever thought about having direct contact with the boss of your future company, long before you even entered the company? ? Thanks to LinkedIn you can go through some shortcuts so that our position is not so difficult when entering the company to work.
Having contact with a senior person in our contacts benefits us greatly. We could have an advantage over our co-workers when it comes to needing a promotion, and we might even win better clients.
Improve your business brand
Creating a brand for our business will represent us in any eventuality in front of a business that we want to specify. This applies from the online world as well as the one that exists physically. Social networks are the best free place to publicize the advantages we offer to millions of users by trusting us.
Perfect your reputation
If you want to make yourself known much more, you have on LinkedIn Press an alternative to leave a reference of your reputation. Under this platform, users who have a profile can expose their ideals about their way of working.
These ideas can become a job opportunity for people looking for a job but who have not yet decided to choose the one that suits them.
Final benefits conclusions
- It will allow you to grow your brand in front of the masses and your reputation will rise.
- Better appearance in Google search results.
- You will let the world know the level of credibility you bring in the industry.
- The products of your business will reach many more people.
- When your business employees work for a company with a higher reputation, they will be more proud to be part of it.
Disadvantages of LinkedIn
This social network also has disadvantages and we do not want to wash our hands so we will tell you what happens in that regard.
For those who do not make an effort
It is true that the social network we are talking about has a positive assessment by people who aspire to go far, but the reality is that it also has negative opinions. Why does this happen? It’s so simple to guess, LinkedIn is not made for those who want quick results.
It is not for the following people:
- For those who do not want to improve their presence on the internet.
- To turn it into a social plane, when there are other alternatives in social networks.
- Not wanting to open up to a new world of professional contacts.
- Only using LinkedIn for job search opportunism.
- Not being able to adapt to constant change.
- Not wanting to improve the professional profile as I habit.
Sometimes LinkedIn makes changes that can lead to a misunderstanding of the platform. It is not bad that the social network decides to modernize in the face of such a globalized network, but if it does so constantly (much more than direct competition) it causes us a burden when trying to understand it.
It is not bad that it wants to update, the disadvantage is that it does it more times compared to the other social networks and it does not reach all the profiles at the same time.
A company profile is not enough
Having a company profile on the LinkedIn platform is helpful, but not enough. Just having it will not do much, you need the image you make known to be strengthened with the profiles of the employees who work for you. Letting yourself be seen how hard you work to improve good relationships both inside and out.
As it happens in other social networks that is active, being online with a real profile makes us vulnerable to harassment from people who do not do things well. On LinkedIn we also have these types of characters that hide in non-real user accounts.
There is spam
We don’t want to see it even in paint, but SPAM exists wherever we go. It is a matter that people are not interested in having around, but we welcome it. LinkedIn also has this between messages, but committing it causes the professional profile to decline and by quite a bit. A subject that turns out to be delicate.
After reading about the advantages and disadvantages of LinkedIn, do you feel more prepared to face your professional future?
Final conclusions of the disadvantages
The people who achieve their goals on LinkedIn are those who have put in the effort and have not backed down once they started. The rest has only been the result of the sowing that generated the hard work to strengthen their personal image.
For those who think that creating an account with LinkedIn is enough, it is NOT. As a result, we will only have an account with an inactive social network profile without giving rise to how productive it can be when working, it will be pure decoration.