If you are starting an online or physical business, one of the best alternatives you can use to attract customers is to manage it through social networks or instant messaging app .
Thus, thanks to technological advances, being able to boost a business is much easier than before, and one way to do it is through WhatsApp Business.
In accordance with this, here we are going to show you what are the functions and advantages that this app offers you so that you can start using it as a means of communication for your company.
What are the main functions and features of WhatsApp Business?
As it is a business tool, it will clearly offer you additional functions that you will not get in the normal messaging app.
That is why below we show you the main functions and characteristics of this business app:
One of its main functions is that it allows users to create their own company or business profile, in which they will be able to add different types of data such as the description of the company, the telephone number, the opening hours., the address of the website or social networks if it has, email, among other data. In this way, customers will be able to have access to all your business information instantly.
Create a catalog
Depending on the business you have, you will be able to include a catalog if it suits you, this clearly allows you to show your products or services to all your customers instantly, which clearly becomes a great advantage for businesses that sell merchandise or restaurants.
It also allows you to create automatic configuration messages for when customers write to you outside of business hours, this will allow you to welcome them or in that case indicate when you can attend them.
On many occasions , welcome messages are the main key to attracting a customer, so you can activate this function and thus every time someone writes to you for the first time that person will be able to receive a welcome message from the company.
This is another of the most outstanding functions of WhatsApp Business, which allows you to organize chats and clients.
You can create a list with the messages that you send the most or with the answers to the most frequently asked questions, this will allow you to use it every time you need them in a much faster way so you will not have to be writing yourself.
List of the main benefits and advantages of using WhatsApp Business in your business
Being able to use WhatsApp Business in your business will undoubtedly offer you certain benefits and advantages for your business, especially in relation to the communication of your customers.
That is why here we show you some of the advantages that all this offers you:
A large number of users
One of the main advantages of using this messaging application is the large number of users who make use of it, which clearly benefits you, since all your clients surely also have WhatsApp installed on their mobiles. This increases the possibility that you can have a much easier contact with your customers or suppliers. In addition, it is easier to attract customers through your phone number than through your email, taking into account that communication is much more fluid.
Run targeted campaigns using tags
The app allows you to combine what are the labels with the distribution lists, so it becomes an excellent way to launch targeted campaigns, where it is possible to send specific messages to a group of clients in particular. The tags allow you to separate people either to launch promotions or campaigns, so you can optimize the use of this feature.
A direct method of communication
Conversations through WhatsApp Business are much more direct to contact customers than email, since it allows you to have a conversation in real time, as well as share photos, videos or catalogs of your products. It can be said that with this the best option will always be instant messaging, so you can offer instant attention to your audience.
A better way to manage your sales
You can manage your sales in a much faster and easier way, all this thanks to the direct contact you have with your clients to be able to make sales or negotiations. This allows consumers to reserve in the case of restaurants, set aside products or simply find out if your business has what they need to buy it later.
- It gives you the possibility to create absence messages with up to 200 characters so that your clients do not run out of answers while you are not during office hours.
- You can create a welcome message for each time a user writes to you for the first time.
- You can edit your business profile, as well as create an opening hours to the public.
Tips to get the most out of WhatsApp Business and make your business successful
If you have the instant messaging application installed on your smartphone, then it is important that you know some tips that will allow you to get the most out of the application.
To do this, follow in detail everything that we will teach you below:
Create a product catalog
The best thing you can do is create your own catalog of products or services in your business profile, which will appear below your basic business information. So it is a very useful function since consumers will not have to enter a website or social network to see all the products you sell.
Taking advantage of this functionality will help you get more sales prospects and clients, since they will have all the information at hand, and you will also save time since you will not have to be sending your catalog of products or services.
Customize your profile
Not only do you have the opportunity to add a username and phone number, but you can also add other details that will help your consumers to better identify your company. For this you can add what is the description of the company, hours, physical address, email address, among some other details present there.
Schedule automatic responses
WhatsApp Business offers an automated messages function that allows you to schedule welcome messages or absence messages, this is ideal to improve your image before the public. These messages are sent immediately when a person writes to you for the first time, allowing you to improve customer service.
You also have the possibility to create quick responses to frequently asked questions that people ask you regarding your company, so you won’t have to write to each other all the time, you can even create messages with multimedia formats, which allows you to optimize the experience shopping.
Label and classify your customers
One of the best options that you can take advantage of to improve the experience of the application is to create labels and classify your customers, for this you only have to use the chat labels option and thus you can organize them according to their location, payment status, orders, actions and behavior, customers who have paid, upcoming orders, among others.
Connect your account with Facebook Business Manager
When creating advertising campaigns with the objective of messages, then the administrator of Instagram and Facebook allows you to affiliate with your WhatsApp Business account , which means that if a person clicks inside the ad, then they will automatically be sent to the chat through the application with your account.
This allows you to connect your phone line with your social networks and thus be able to streamline the interaction between the user and the company, which allows you to quickly transform a prospect into a customer. In addition, the process to synchronize this information is quite easy, so you can take full advantage of instant messaging.
If you have any questions, leave them in the comments, we will answer you as soon as possible, and it will surely be of great help to more members of the community. Thanks!